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David Plouffe

The Audacity to Win

Nov 23, 2009 • 7:00 pm ET
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Plouffe not only led the effort that put Barack Obama in the White House, but he also changed the face of politics forever and reenergized the idea of democracy itself. The Audacity to Win: The Inside Story and Lessons of Barack Obama’s Historic Victory is his story of that groundbreaking achievement, taking readers inside the remarkable campaign that led to the election of the first African American president. The book chronicles the arrival of a new moment in American life at the convergence of digital technology and grassroots organization, and the exciting possibilities revealed by a campaign that in many ways functioned as a $1 billion start-up with laser-like focus and discipline.