Talks & Entertainment

The New York Times bestseller Freakonomics changed the way we see the world, exposing the hidden side of just about everything.

In Think Like a Freak, Levitt and Dubner take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally—to think, that is, like a Freak.

They offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. Some steps toward thinking like a Freak:

• First, put away your moral compass—because it’s hard to see a problem clearly if you’ve already decided what to do about it.
• Take a master class in incentives—because for better or worse, incentives rule our world.
• Learn to appreciate the upside of quitting—because you can’t solve tomorrow’s problem if you aren’t willing to abandon today’s dud.

In conversation with Shankar Vedantam, a science correspondent for NPR. Book signing to follow.